2·If I or you are to do anything worthwhile in this world, we need to see ourselves as equals to others in value.
如果我或者你要在这世上做一些有价值的事，我们都需要在价值观方面平等地看待他人。
3·The value fit matters, says Cialdini, because innovation is, in part, a process of change, and under that pressure we, as a species, behave differently.
恰尔迪尼说，价值观的契合很重要，因为创新在某种程度上是一个改变的过程，在这种压力下，我们作为一个物种，会有不同的行为表现。