1·For earned media, such marketers act as the initiator for users' responses.
对于口碑媒体而言，这些营销人员扮演着诱发用户回应的角色。
2·Marketers try to control your view of the brand by using a story, imagery, music, or people.
营销人员试图通过故事、图像、音乐或人物来控制你对品牌的看法。
3·Companies, marketers and teachers have long looked for fun ways to engage people's reward-seeking or competitive spirits.
长期以来，公司、市场营销人员和教师一直在寻找有趣的方式来激发人们追求奖励或竞争的精神。
4·The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies.
产品生命周期对营销人员的重要性在于：在产品生命周期的不同阶段需要采取不同的策略。
5·Some green marketers learned the hard way, green marketing must still involve all the same principles of a traditional marketing campaign.
一些绿色营销人员吸取了惨痛的教训，绿色营销仍然必须包含所有与传统营销活动相同的原则。
6·Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
营销人员必须明确证实其在产品包装上做的广告，并将这些广告限定为一个具体的益处，例如有多少产品被回收利用。
7·Still, despite its emphasis on new markets, Reehok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers.
然而，尽管它强调新市场，Reehok 计划在高档消费人群的零售网络只做较少的改变，以把销售额推到每年10亿美元，领先于所有其他运动鞋的营销人员。
8·The commission's revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly".
委员会修订的“绿色指南”警告商家不要使用像“生态友好型”这样表意宽泛的标签。
9·The firm says marketers would do better to build a defensibly large market position in one city.
该公司表示，营销人员最好在一个城市建立一个可防御的大型市场地位。
10·Marketers are always doing this.
市场营销人员总是这么做的。