1·When I worked on the Smirnoff mark, for example, I had to maintain the arched baseline and colour scheme, but the client wanted me to create letters that were a bit softer and more broadly appealing.
比如,当我在斯米尔诺夫标志工作,我不得不保持拱形基线和配色方案,虽然客户要我创建的字母是一个有点柔软和更广泛的吸引力。
2·How do you typically take on redesigns when the company has an extensive history (such as with a brand like Bell or Smirnoff)?
如果该公司拥有广泛的历史,你如何重新设计字体(如与像贝尔或斯米尔诺夫品牌)?