1·Look at the names they picked for their enterprises: Hyundai (The Modern Era) and Samsung (Three Stars, implying a business that would be huge and eternal).
看看他们为自己的企业中挑选的名称吧：现代（现代时代）和三星（三星级，意味着企业是巨大的、永恒的）。
2·Toyota, Honda and Nissan have been joined by Hyundai and its sister brand Kia in a fragmented market where seven manufacturers each have more than 5% of the market (see chart).
丰田、本田、尼桑加上现代和它的姊妹品牌起亚，在分散的市场中七家生产商的每一家都占有市场份额5%以上(见下图)。
3·For Hyundai, the overall results were clear: Sales and market share were up, and its brand image overhauled.
而对于现代，全部的结果很清楚：销售额和市场份额上升，重塑品牌形象。
4·Ford and Hyundai have similar initiatives.
福特和现代都有同样计划。
5·That might be the truth, but the perception is that Hyundai is a cheap car.
这可能是真实的，但却让人觉得现代是个廉价的汽车品牌。